Hunter & Mudgee: Free On-Premise Workshops

Hunter & Mudgee: Free On-Premise Workshops

Thanks to the MoU support package from the NSW State Government, we have held two free workshop, in Canberra and Orange, to assist NSW wine businesses become stronger in the NSW On-Premise channel. The workshops will be facilitated by Peter McAtamney from Wine Business Solutions, who is a leading expert in this area. 

These workshops are now coming to Mudgee on 21st July and the Hunter Valley on 3rd August.


In late 2021/early 2022, NSW Wine commissioned Wine Business Solution to make a thorough investigation into the position of wines from NSW in the NSW/ACT On-Premise.

This research had two key components.

  1. A Quantitative interrogation of 10 years of WBS’s On-Premise Research Data
  2. A Qualitative assessment whereby WBS asked 21 key industry opinion leaders for their thoughts about NSW wines, including wines from specific regions, in terms of how they viewed them and how to improve sales, distribution and promotion.

Your Opportunity

 This is your chance to:

  1. Find out the results of the research
  2. Learn about the keys to On-Premise success.
  3. Participate in helping to define the future On-Premise strategy for your region.
  4. Have your questions answered in relation to succeeding in the On-Premise.


Date: Thursday 21st July

Time: 9am - 3pm

Venue: Aden Hotel, 1 Sydney Rd, Mudgee NSW 2850

A working lunch, as well as tea, will be provided. 

Free to attend. Register HERE



Date: Wednesday 3rd August

Time: 9am - 3pm

Venue: Oaks Cypress Lakes Resort, 15 Thompsons Road Pokolbin 2325

A working lunch, as well as tea, will be provided. 

Free to attend. Register HERE


Please be fully committed to attending before registering as there are limited spaces and considerable time and costs have gone in to organisation.

NSW Wine Industry Partners

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