As part of the MoU support package from the NSW State Government, we would like to invite you to a free workshop that will assist NSW wine businesses become stronger in the NSW On-Premise channel.

The workshops will start in Canberra on 4th July and Orange on 5th July. Further workshops will also be held in Mudgee on 21st July and the Hunter Valley on 3rd August (more to follow on the latter two workshops in the next newsletter).

The workshops will be facilitated by Peter McAtamney from Wine Business Solutions, who is a leading expert in this area.

Background

In late 2021/early 2022, NSW Wine commissioned Wine Business Solution to make a thorough investigation into the position of wines from NSW in the NSW/ACT On-Premise.

This research had two key components.

1. A Quantitative interrogation of 10 years of WBS’s On-Premise Research Data 2. A Qualitative assessment whereby WBS asked 21 key industry opinion leaders for their thoughts about NSW wines, including wines from specific regions, in terms of how they viewed them and how to improve sales, distribution and promotion.

Your Opportunity

This is your chance to:

a. Find out the results of the research

b. Learn about the keys to On-Premise success.

c. Participate in helping to define the future On-Premise strategy for your region.

d. Have your questions answered in relation to succeeding in the On-Premise.

CANBERRA ON-PREMISE WORKSHOP

Date: Monday 4th July

Time: 9am - 3pm Venue: Dickson Tradies, 2 Badham St, Dickson ACT 2602 (venue TBC)

There is no charge to attend, simply register via the below button. A working lunch, as well as morning and afternoon tea, will be provided. You are encouraged to bring a bottle of your best for post event drinks.

Register HERE

ORANGE ON-PREMISE WORKSHOP

Date: Tuesday 5th July

Time: 9am - 3pm

Venue: The Hive, 25-27 McNamara Street, Orange NSW 2800

There is no charge to attend, simply register via the below button. A working lunch, as well as morning and afternoon tea, will be provided. You are encouraged to bring a bottle of your best for post event drinks.

Register HERE

Dates for the Diary

The workshops will also be held in Mudgee on 21st July and the Hunter Valley on 3rd August. If you are interested please put these dates in your calendars and watch out for the next newsletter that will contain more information and registration details.