Regional Wine Fund - MoU

NSW Regional Wine Industry Fund

The 2021 Memorandum of Understanding between the NSW Government and NSW Wine Industry Association was signed in April 2021.

Included in the MoU was the plan to collaborate on the development of a NSW Regional Wine Industry Fund providing up to $300,000 per annum to support projects that create sustainable growth in the NSW wine industry.

The suggested allocation of grant funds by project is as follows:

$140K for Competitive Grants
$30K for Wine Education (WSET)
$53K for Regional Ambassador Program
$48K for Regional Tasting Program
$35K for Social Media Campaign
$5K for Visitation and Events
$4K for On-Premise Research and Plan

Competitive Grants

Applications now closed

This initiative has the ultimate objective of increasing employment in regional NSW, the aim of these grants are twofold:

  1. To increase tourism in Cellar Doors in regional NSW
  2. To increase the sales and listings of NSW wines in On Premise in Greater Sydney
Who applied

These grants were offered to regional associations / organisations, or clusters of businesses where a benefit can be displayed across a region / cluster.

Funding available

Applications started at $5K up to a maximum of $40K. 

Key dates:

Projects must commence no later than 31st January 2022
Projects to be completed by 31st January 2023.


Regional Ambassador Program

Who can apply

The Program enables a wine region association/body to select an ambassador that is aligned to their region, that can tell their unique wine region story, promote your region through selected channels and increase visitation to your region.

The proposed ambassador would most likely be:

  • From a non-wine background
  • Be a recognised opinion leader/influencer/personality/celebrity
  • Be capable of reaching new audiences; and
  • Have the capability to expand the market of potential visitors to your wine region.
Funding available

Funds range from $2K to $5K (ex GST), with a total fund pool available of $53,000 (ex GST). This program will not be seeking mandatory or matching financial contributions. To maximise the potential reach of the program NSW Wine recommends regional association contribute additional funds where there is the capacity to do so.

Assistance with applying

Please click below for an application template containing frequently asked questions, to assist you with your application.


Key dates:

Grants will be awarded on Monday 15th November 2021
Projects must commence no later than 31st January 2022
Projects to be completed by 31st July 2022.

NSW Wine Industry Partners