Resources and Information
Please note that COVID-19 regulations are subject to further fine-tuning and health advice if circumstances change so we urge everyone to monitor the press, the COVID-19 website https://www.nsw.gov.au/covid-19 and sign up to our newsletter (via the bottom of this page) for up-to-date notifications.
NSW Restrictions: Update 3 Nov 2021
On 2nd November the NSW Government announced a further easing of restrictions for those who are fully vaccinated as part of the state's reopening roadmap. By bringing forward many of the roadmap changes scheduled for 1 December to Monday 8 November, businesses will be able to welcome more fully vaccinated customers.
The next downgrade of restrictions will happen when NSW reaches 95% fully vaccinated or on Wednesday 15 December (whichever comes sooner).
Please click below to see the new Reopening NSW Roadmap.
Points to note:
Cellar doors fall in to the ‘hospitality sector’, as in prior health orders during the pandemic.
All businesses to move to the 1 person per 2 sqm rule, with no capacity limits, including restaurants and hospitality venues, and outdoor public gatherings and recreation (COVID-19 Safety Plans required if over 1,000 people attend).
Mask rules still apply in some settings.
Go to the NSW Government Toolkit to find lots of useful posters and signage for your business.
Returning to Tourism
We think that there are a number of things that we can do in anticipation of the return to tourism:
1 - Get Connected / ATDW
Make sure that you have bookable and payable in real time experiences.
Get Connected is Destination NSW’s website membership program. Simple and easy to use Get Connected membership is free and available to all visitor economy businesses in NSW.
With Get Connected, Destination NSW offers you the opportunity to showcase your visitor experiences on Destination NSW’s consumer websites free of charge and to tap into more than 1.5 million potential customers a month, both domestic and international - that’s over 18.5 million people a year who are looking for great experiences when they visit your wine region. During the 2020/21 financial year, Destination NSW, through its visitnsw.com and sydney.com websites, delivered more than 6.5 million leads to visitor economy businesses in NSW.
To take advantage of this service, simply register via the ATDW-Online website which is the national digital tourism platform that powers the Get Connected Program.
2 - Book an ATDW Profile Health Check
NSW operators can also now Book an ATDW Profile Health Check. These 15-minute health check appointments are available to tourism businesses who want to find out how they can optimise and gain maximum use out of their ATDW profile. All appointments are scheduled with ATDW-Online specialists and need to be booked in advance. Bookings can be made here: Meet with Courtney Miller
3 - Think about the customer experience
It’s clear that we are going to see a large number of intrastate visitors in the next months. Make sure we think about what our offer is to our customers and about what their customer experience will be. How can we ensure that we maximise the opportunity to ‘grab’ these local customers and make them advocates for your business.
4 - Search Engine Optimisation / Google Business Listing
Take the time now to update and maximise your digital listings and your business information. Are the opening hours correct? Is the booking system easy to utilise?
5 - Training
There are a number of quick and effective training options for your staff. One of the easiest is offered for free courtesy of Destination NSW and provided by Restaurant and Catering Australia; Customer Service Micro Credentials.
6 - Destination NSW Marketing Campaign
The DNSW plan is to launch a substantial recovery campaign on the 24th October, 2021 based around the themes of ‘Renew, Rejuvenate, Refresh and Discover Something New' with a strong call to action to book now. This all comes from the extensive research which suggests that people feel like they need a holiday ‘for themselves’.
This campaign will reach across the whole visitor economy of NSW and would be crucially linked to the visitnsw.com.au website through ATDW listings. Keep an eye out for this and make sure you tag the links and get involved once it’s up and running.
7 - Update your COVID Safety Plan
NSW Health has just updated it’s hospitality-specific COVID-19 Safety Plan template to reflect all the recent changes. Please remember, it is mandatory for businesses that sell food and drinks to have an updated COVID-19 Safety Plan – completed in full, ahead of reduced restrictions.
All you need to do is fill in your business details and complete the checklist to develop your individual COVID-19 Safety Plan online. It only takes a few minutes and a copy will be emailed to you.
Click on the below buttons for useful COVID-19 resources
For information on COVID-19 Business Support Grants, please visit our page on Grants & Funding in the Programs section of this website.