Japanese Promotion

Japanese Promotion

The NSW Government, in partnership with the NSW Wine Industry Association, Investment NSW, Destination NSW and Rakuten Ichiba, has launched a new online NSW Wine Campaign in Japan. 

This is a great campaign and a very practical and real way to increase the awareness of NSW’s wine offering in such an important market.

About the campaign:

  • The campaign was created by Investment NSW, Destination NSW and the NSW Wine Industry Association - see the full briefing document HERE
  • The NSW Wine Campaign will run on Rakuten Ichiba – find out more about Rakuten HERE
  • It is a 2 month promotion (September-October 2021) of 20 NSW Wine brands, with more than 340 SKUs
  • All wines already for sale in Japan and available on Rakuten
  • Translated information about NSW Wine regions to educate consumers
  • Supported by a welcome message from the Deputy Premier
  • Using iconic NSW tourism images to create a sense of place
  • JPY500 coupon to the first 400 consumers purchasing wines costing JPY3,000 or more
  • Supported by media campaign in market.