Japanese Promotion

Japanese Promotion

The NSW Government, in partnership with the NSW Wine Industry Association, Investment NSW, Destination NSW and Rakuten Ichiba, has launched a new online NSW Wine Campaign in Japan. 

This is a great campaign and a very practical and real way to increase the awareness of NSW’s wine offering in such an important market.

About the campaign:

  • The campaign was created by Investment NSW, Destination NSW and the NSW Wine Industry Association - see the full briefing document HERE
  • The NSW Wine Campaign will run on Rakuten Ichiba – find out more about Rakuten HERE
  • It is a 2 month promotion (September-October 2021) of 20 NSW Wine brands, with more than 340 SKUs
  • All wines already for sale in Japan and available on Rakuten
  • Translated information about NSW Wine regions to educate consumers
  • Supported by a welcome message from the Deputy Premier
  • Using iconic NSW tourism images to create a sense of place
  • JPY500 coupon to the first 400 consumers purchasing wines costing JPY3,000 or more
  • Supported by media campaign in market.

NSW Wine Industry Partners

Upcoming Events

May, June, July 2022

NSW Wine Regional Trade Tasting

NSW Wine is hosting a series of regional tastings for the on-premise trade in Sydney. Part 1 focuses on the Hunter Valley, Mudgee, the Canberra District & Orange, with additional Parts taking place later in the year. For more info email:


July 2022

Free On-Premise workshops

Register for free workshops that will assist NSW wine businesses become stronger in the NSW On-Premise channel.


October 2022

2022 NSW Wine Awards Judging

Entries into the 27th annual ICC Sydney NSW Wine Awards will open in July 2022, with judging taking place at ICC Sydney in October.


TBC 2022

NSW Wine Awards Presentation

Join the Governor of NSW at a lavish lunch and be amongst the first to hear which NSW wines and winemakers have been crowned the best of the best in 2022.


March 2023

NSW Sommelier's Wine List Awards

The next NSW Sommelier's Wine List Awards will open in early 2023. To find out more about these Awards and see who were the 2022 #nswwinestar click below.

Find out more...